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The Khao Project — Commercial FMCG Food Styling

Project type

FMCG Product Photography

Date

2025

Location

Acube Studios

A premium commercial advertising campaign, retail packaging showcase, and high-retention video production executed for The Khao Project's innovative egg-based potato chips line.

Acube Studios designed a rich, high-contrast visual identity for this portfolio launch, pairing deep shadows with vibrant ingredient placement to highlight unique flavour profiles including Masala Egg, Cheeezy Egg, and Salted Egg with Pepper. Every frame was meticulously propped and styled in our studio using raw elements like whole soft-boiled eggs, gourmet cheddar blocks, coarse Himalayan rock salt, and fresh whole spices. The asset collection includes clean marketplace pack-shots and an engaging short-form marketing reel engineered to stop the scroll and drive digital brand engagement.

A close-up commercial product shot of The Khao Project Masala Egg Potato Chips bag standing on a dark wooden surface with sliced hard-boiled eggs and a basket of whole eggs.

A commercial snack packaging shot of The Khao Project Cheeezy Egg Potato Chips bag propped up with blocks of orange cheddar cheese, garlic cloves, cheese powder, and sliced eggs.

Front-facing product shot of The Khao Project Salted Egg Potato Chips pouch with Pepper, styled with a wooden bowl of chips, sliced eggs, a pepper grinder, and rock salt crystals.